M&Mymss

M&Mymss

This picture was taken on my study desk at home. I had my white study lamp on at the time of shooting. The colourful M&Ms create a pleasing colours to the eyes and of course gives the tendency to lick your monitor. The M&Ms packaging give even light to the chocolate inside. I was eating lots of this before my final year exam.

M&M's are small, sugar-coated, milk chocolate candy pieces popular in many countries around the world. They are produced by Mars, Incorporated.

The candies were originally made in six colors: red, orange, yellow, green, brown, and violet. (Peanut candies were made in the same colors, except violet.) In 1949, Violet was taken out of the mix and was replaced by tan. Red was eliminated in 1976^[1] because of health concerns about the red dye amaranth (FD&C Red #2), a suspected carcinogen. Despite the fact that M&M's did not contain the dye, red M&M's were removed to satisfy worried consumers. By 1987, the public had forgotten the scare, and the red candies were reintroduced. They currently contain Allura red AC (FD&C Red #40). In 1995, tan was replaced by blue.

The most popular (and the most common) M&M's are milk chocolate and peanut (with a layer of chocolate between the peanut and the candy shell). Several variations exist, but are harder to find: mint chocolate, dulce de leche, toffee, crispy, almond, peanut butter, white chocolate (with and without peanuts), and dark chocolate.

M&M's, one of the most popular candies in the United States, are based on the older British product, Smarties. Forrest Mars Sr. saw soldiers during the Spanish Civil War eating chocolate pellets that were coated in sugar to prevent chocolate from sticking to their fingers. After the rights were purchased by Americans Forrest Mars Sr. and R. Bruce Murrie in 1939, they had to reintroduce them to the domestic market with a different name because there was already a candy product sold in the U.S. under the name Smarties. To identify their new brand, they combined the first initials of their last names: M & M. M&M's were first sold in the United States in 1941. By World War II, American soldiers were given the candy by the United States Army because they were a convenient snack that traveled well in any climate; soon after this it was marketed to the public. M&M's soon became a hit because, in those times when air conditioning was not usually found in stores, homes, or the automobile, melting chocolate candy bars were a problem; but with M&M's, the candy coating kept the chocolate from getting messy.

In 1954, Peanut Chocolate Candies were introduced, while the M&M's brand characters and the famous slogan "The milk chocolate that melts in your mouth, not in your hand" were both trademarked.

In 1993, Mars ran a promotion in which consumers were invited to vote on which of blue, pink, or purple would be introduced. Blue was the winner, and with the removal of tan, it was added in early 1995.

In 1996, Mars introduced a new M&M candy: the "M&M's Minis." These candies are very small and are usually sold in small plastic tubes instead of bags. A video game, M&M's Minis Madness, was also eventually released, based on this candy.

In 1998, the "Crispy M&M's" were released. These are slightly larger than the milk chocolate variety and feature a crispy rice center.

In 2002, Mars ran another vote to add a new color from 3 choices. Once again, the general public were the voters. The 3 choices were turquoise, pink and purple. This time, purple won.^[2]

In June 2004, M&M's were spotlighted in the media when Mike Melvill, who flew a weightless suborbital arc in SpaceShipOne the world's first private piloted space flight, opened up a package of the chocolate brand when he reached the border of space (100km) in order to demonstrate weightlessness as the candy floated in the cabin. Melvill chose the candies because they were both colorful, therefore showing up well on camera, and because once the g-level increased, if they fell into any of the controls they could be easily crushed and not interfere with the mechanisms (and maybe M&M refers also to his own initials). The stunt was totally unauthorized. Melvill stated that he never told his bosses that he was planning this.

In April of 2005, M&M's ran the "mPire" promotion to tie in with the Star Wars Episode III: Revenge of the Sith movie release. M&M's were offered in a dark variety for the first time.

In the summer of 2005, Mars added "Mega M&M's" to the lineup. These candies are 55% larger than the traditional M&M's and are available in milk chocolate and peanut varieties. Most of the colors for Mega M&M's were also changed to less-bright colors—teal (replacing green), beige (orange), maroon (red), gold (yellow), brown (same as regular M&M's) and blue-gray (blue)—to appeal more to adults. In the fall of 2005, the mPire promotion ran again to coincide with the DVD release of the Star Wars movie.

In 2006, Mars offered eight new flavors of M&M's via online sales. The flavors were All That Razz; Eat, Drink, & Be Cherry; A Day at the Peach; Orange-U-Glad; Mint Condition; AlmonDeeLicious; Nut What You Think; and Cookie Minster. The first five have a white chocolate and milk chocolate center with a flavored shell. The two nut flavors have an almond or peanut center with white chocolate and candy shell. Cookie Minster has a crispy center with dark chocolate and a mint flavored shell. The company also released a Crispy Mint variety in Australia. Also in July 2006, the dark chocolate M&Ms reappeared in a purple package with the Green female M&M (see trivia section, below, as aphrodisiac urban legend) as the mascot. In 2006, the company also trialed white chocolate M&Ms as a tie-in with their Pirates of the Caribbean promotion.

In 2006, M&M's could be ordered and purchased online with custom phrases, replacing the traditional "M" on each M&M, excluding the Special Edition Star Wars and Pirates of the Caribbean designs. Released around Christmas, these phrase M&M's were meant for holiday greetings. Also, the M&M's could be chosen from 17 custom colours.

(courtesy of wikipedia.com)